Consistency of content
The planning phase will have identified the people we are trying to talk to (audiences) and the way that we should structure the site's information architecture. This will lead to some conclusions about the language that should be used to ensure that:
- We are talking to each audience type in the correct tone of voice.
- Throughout the site, we are using a consistent and appropriate vocabulary to describe what we do.
- The terms that matter to us from a search engine optimisation (SEO) perspective are being used repeatedly.
This provides the guidelines for any new content that is to be produced or for the modification of existing content that is to be migrated to the new website.
Search engine optimisation
Cubik web pages are designed such that meta tags and headings are implemented effectively and are given prominence as the leading search engines crawl your site. By following some simple rules when creating content, you can give your site the best chance of achieving good results within the natural search engine listings.
Content migration
The problem
You’ve spent years building a website that describes your organisation and the services that you offer. OK, if you had the time, you might take the opportunity to review and rewrite areas of the site, but fundamentally, the content is fit for purpose.
Now you want to develop a new website with a striking graphical design, underpinned by a contemporary and functional CMS solution and you’ve chosen Cubik. How are you going to add content to your new website? There are a number of options that you might consider:
- Talk to us about copy writing services.
- Develop new content as Word documents and either load the content yourselves or let us load the content for you.
- Cut & paste content from your existing site to the new site.
If however you have a large existing site and feel that your existing content can be re-used, Cubik’s automated content migration service may be appropriate.
The solution
Cubik’s automated content migration tool “visits” each page within your website as does a crawler such as Google. It then copies across the content including images and all downloadable content referenced via links (e.g. PDF and MS-Word documents) into your new Cubik website.
As part of the migration, we can restructure the migrated content, or you can do this subsequent to the migration using the Cubik CMS tools.
Obviously, functional content such as web forms will not be migrated, but these will be re-implemented as part of the development and configuration work that forms part of any project.
