The design brief
The design brief is the foundation to the design process. It is formed from a combination of your brand guidelines, examples of best practice in your sector and other sectors that have relevance to you, the output from the planning phase and any other direction that you wish to give us.
Wireframes
If appropriate to your project, prior to any creative development, we'll agree the layout of the major content elements on your home page and major sub-pages within the site. This will be consistent with the agreed site information architecure and "calls to action".
Design development
Cubik will happliy work with third-party designers if required, but typically, it is our in-house design team that will work with you to develop your site look and feel. Our process is to allow two designers to interpret your brief. Each will produce a sample home page design, consistent with that brief (and the wireframes if used) and will produce a document detailing the ways in which their design meets the brief.
Our experience is that you will have a leaning towards one of the designs and we will then work with you to develop that further through several iterations until there is an agreed look and feel for the home page and the site as a whole.
Design implementation
When we have an agreed design, we can apply this to the underlying Cubik CMS platform, meaning that the site can be managed using the CMS tools and that any page type that is created will take on the agreed look and feel.
Accessibility
Accessibility and usability are at the forefront of our thinking in the design of a Cubik website. The recognised standards for website accessibility are the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) and by default, we implement our sites to achieve compliance with the WCAG 2.0 at the AA level.
