Online reviews represent an important feature in the way modern internet users shop. Researchers have found that as many as 81% of shoppers and 96% of product researchers actually take the time to read online reviews, which points to the central role of advocacy in the world of e-commerce.
The fact is that the majority of businesses will never command a larger online community than the one already available to them via their e-commerce site. This community represents a really powerful resource if you are able to use it properly. Enter social commerce.
It is possible to provide your customers with a range of social elements that will enrich their experience of shopping with you and in return secure you additional conversions. Material produced by your marketing or sales team is great, but it’ll never have as much power as a review from a customer.