A successful link building strategy in 6 steps

Links from other sites can help your page to rank better on search engines. However, this shouldn’t be your only reason for seeking out backlinks. Backlinks can open up your site or blog to a whole new audience, boosting the traffic to your site significantly. Here are six steps that you can use to build links to your site:

Step 1: Define your audience

When you want to attract more readers to your site, it’s important to know what will bring in more users to the site. You can only know this if you know who your readers are, what type of content you’re looking for and where you can find them. If you’re trying to reach a new audience while still keeping your original audience group, you will have to adapt your content so both groups of readers have something.

Step 2: Make a list of relevant sites

In order to reach your new audience, the easiest way of doing this is by finding sites that already appeal to this audience. These are the sites that will help you to reach your target audience when they link back to your site.

Step 3: Write great content

There’s more than enough mediocre content on the internet. The number of sites who’ll be willing to link back to your content when all you are offering is the same old generic information is very small. The content on your site has to be of a very high-quality if it is to attract links from other sites, especially if those sites are highly reputable. Your content will also need to be original otherwise it may open up a whole other can of worms.

Step 4: Pick the right websites

Before a site links back to you, they’ll need a good reason for doing so and this is only possible if your content is relevant to them. When you’ve come up with an excellent blog post, go back to your list and find the sites that you think will have a good reason for linking to your content. If you created the content with a long tail keyword in mind, the number of websites you can get in touch with will be much smaller. However, because your content is likely to be much more relevant to these few sites, they are more likely to link to it. Another good this is that since the traffic from these sites will be a more targeted, you could have much better conversion rates.

Step 5: Reach out

Once you have the content and you’ve identified your targets, the next step is to let the owners of the site or blog know about your product, service or content to see whether they’ll review it or link back to it. When reaching out, be sure to send personalised emails and not automated ones.