|Once upon a time, link building was a sure way of raising your page rankings on Google. Years into the future, this is still mostly true. However, many people misused this feature and spammed the web with low-quality sites linked to by many low-quality sites. Google has since updated its algorithm and this has reduced the SEO value of links from low-quality sites. While link building still has a lot of benefits, you can only enjoy these benefits if the links are coming from the right site. Here are a few link building tools that you can use to gain high-quality links in 2017.
Content is king and while text is okay, infographics can do a lot better. Infographics are able to provide users with information in a way that is easy to understand, entertaining, relevant and inspiring. However, you have to make your infographic about something. First, identify the niche that you believe can make use of infographics then find out which type of information people in that industry are looking for. Lastly, figure out how to create a simple and entertaining infographic.
|Blogs and websites are always looking for content. If they get the right signals and know that your infographic is popular, they may give you a link in exchange for the right to repost your infographics.
|Content syndicators such as the Huffington Post and Mashable have taken guest posting to a whole new level. Most bloggers are familiar with the use of guest posts to build links but you can do this while also reaching a much wider audience. Since Mashable and Huffington Post repost information that previously appeared on other sites, if you can find the other sites and guest post in them, there is a good chance of your post appearing on multiple sites which will mean greater visibility.
|In order to get a lot of backlinks, you will likely have to build a close relationship with other content creators in your niche. This means reaching out to other bloggers and site owners and convincing them that you have the right content. This is much harder than it sounds since you’re likely not the only person trying to reach out to them for the same reason.
|A good way of not ending up in the trash is to write a personalised email and not one that reads like it was sent by an auto-responder. To build a relationship with these people, you’ll have to work with them several times and not just send one-off posts. You can also trade guest content so that your posts appear on each other’s sites. You can also buy link but you should do this knowing that Google isn’t that fond of this practice. If you’re buying a link, be sure to properly agree on factors such as the type of anchor text, link volume etc. Be sure that your posts or those going to your site don’t openly violate Google’s guidelines.