If you’ve ever spent more than ten minutes on a social media platform, then you’ll know how prevalent video marketing via these channels can be. If there’s a particular product you’re interested in, a holiday you’re thinking about booking or a hobby you want to expand upon, Facebook and Instagram will soon be lining up some great video marketing to encourage you to buy, buy, buy. It’s never been easier to advertise to the right people, at the right time.
Advertising on social media
There’s no doubt that social media, and video in particular, is more influential than it has ever been when it comes to selling products. Anything from product campaigns to presidential elections make use of a variety of social media marketing techniques as the backbone for complex advertising strategies. In fact, according to AXA, since 2015 advertising on Facebook has accounted for and influenced more than 52% of consumer purchases for small businesses, and the figure for large companies is likely even higher.
The level of advertising available on social media has snowballed from simple imagery to video advertising to mid-roll video marketing on existing video content – and there’s no slowing down in sight. This phenomenon has made social media advertising incredibly effective for early adopters, but the brands and products in the market are increasing every day. Video marketing is no doubt the future of the advertising game – and getting involved is key to staying current.
Creating video marketing with impact
For a generation who considers Netflix a form of relaxation and scrolling their social media feeds a valid past time, video advertising is a passive, easy to swallow form of marketing that is integrated into their day to day lives and offers them a brief window into that brand – no extra effort required.
Thanks to a combination of faster internet speeds and cheaper data, social media platforms are more video-friendly than ever before. According to AdWeek, an incredible 80% of all internet traffic is likely to be in video format by 2019; with 90% of customers already considering video an essential step in their decision process. This makes video advertising an incredibly powerful tool, giving you access to millions of potential customers in the language they prefer. Not only does this make advertising via video one of the most influential tools out there, but it is also the most prevalent form of media used around the world.
Telling a story
As with any other medium, content is king when it comes to reaching your audience. Consider what your customer would want to see, and compress that concept down into bite-size chunks between six to ten seconds, as is standard on YouTube and Facebook, to ensure their interest is kept. When it comes to advertising your services or products on social media, there’s one thing that is key to piquing the attention of your viewers: a fantastic narrative.
Any audience loves a story. Video marketing is no different, and in fact, this rule applies to this form of advertising more than most. Immersive, high-quality content that tells a story is key to capturing the attention of your potential customers. No matter what you sell, from paint to patio furniture, immersing your customers in your world is what will hook those new sales – and video marketing can make that happen.
If you’re looking for the optimal way to get your brand message across, there’s no better medium than social media. Excellent video production is the cherry on top of that sundae, with your product or service just one tap or scroll away from your customers at any time.