|Traffic always matters when you’re looking to make some money from your site – white label SEO resellers are put in place to do so. Although traffic doesn’t guarantee earnings, it is part of the equation that can lead to your website being more profitable. To get sales, you need leads and you can’t get any leads unless you also have traffic to your site. This means that instead of simply focussing on content that has the right information, when you have low traffic, it’s more important to focus on content that maximises shares and other traffic generating actions.
Step 1: Find the influencer in your niche
|In any niche, there are those people who already have a large audience. These are the influencers and they can have a significant impact on the traffic to your website. Influencers are always looking for information that they can share on their websites and social media pages and a single share from them can instantly boost the traffic to your website. While the influencers may not be the ultimate target for your site, they can lead the targets your way.
Step 2: Discover what your influencers are interested in
|Rather than create content in the hopes that someone out there will care about it enough to share, you can work backwards and first find out what the influencers care about so you know what buttons to push as you create your content. When you create unique content that touches on issues that the influencers are particularly concerned about you will have no problem generating traffic.
Step 3: Creating content on the topic
|Although it’s important that your content appeal to your target audience, it’s more important that your content appeals to the influencers. Once you know what topic you’re going to write about, you need to find ways of adding the information that matters to the influencers at the very beginning even if it’s not something that will automatically appeal to the target audience. At the end of the day, influencers set the trend and others follow. Therefore, even if a particular subject is new to the target audience, if the influencers are on board, the audience will follow.
Step 4: Put in the Share Triggers
|When you create content, it is important to ask yourself one simple question, ‘Is this information that someone will want to share?’ There is a specific type of information that people will want to share and this is why your content needs to incorporate share triggers.
|Share triggers are not a marketing phenomenon, these are principles that have been proven by behavioural scientists and when you use them, traffic is bound to follow. Share triggers include things such as social currency. Social currency is something that boosts a person’s reputation in society. To put it simply, a person will want to share something that makes them look good. If a topic of discussion has been particularly hot, creating content that incorporates data and confirms what people have been discussing will invite shares. Such content gives people facts to back up their arguments.