Link building tools
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| Authorityspy: This is a paid tool that you can use to find out the people with the most influence with regard to a particular topic. It searches Facebook, Twitter, Google+ etc. |
| Buzzstream: This is a paid tool that you can use to make your email outreach and link building more organised and simplified. |
| Check my links: This is a free tool that you can use to find out if there are any broken links on a website. |
| Linkio – Linkio is an all-in-one link building SEO tool that tracks rankings, checks and monitors backlinks, analyzes keyword competition, and suggests anchor text. |
Technical SEO tools
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| All in one SEO pack: This freemium product, as the name suggests, provides you with many tools you need for SEO such as auto-generated description tags and canonical tag support. It will never replace an expert SEO agency but will help a lot to get you started. |
| Bing Web master tools: If Bing is an important source of traffic for you, this free tool will tell you a lot such as the visibility of your site. It can also give you very important keywords. |
| Botify: This commercial tool can give you information about your site such as loading speed, click depth etc. |
| Browseo: This is a free tool that shows you how search engine spiders see your site. |
Keyword Research
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| Scrapebox: This commercial tool has been used for blackhat SEO tactics but can still be used for keyword research. |
| AdWord & SEO Keyword Permutation Generator: This is a tool you can use to mash up keywords to create new keywords. |
| Answer the public: This is a free tool that lets you know which questions people have been typing into Google search. |
| Freshkey: This is a paid tool that you can use to find out keywords from various sites such as Google, Bing, Amazon etc. |
Rank Tracking
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| Bright Local: This tool gives a comprehensive view of how your site is doing using local SEO site audits. It can also be used to find incorrect or duplicate citations. |
| Google search console: This free tool is very useful and can show you how many pages you have indexed, security issues, duplicate Meta data etc. |
| SEO Monitor: This is an easy-to-use dashboard that combines your rankings with Google analytics data to let you know your SEO performance. |
| AMZ Tracker: This tool tracks your rankings on Amazon and international Amazon sites. |
Content Optimization
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| Lipperhey: This is a freemium product that checks your site for technical SEO issues and also does simple content analysis. |
| Open SEO stats: This is a Chrome extension that shows you information such your site’s Alexa ranking, page speed, WHOIS etc. |
| Plugin SEO: This is a free tool that gives you suggestions on how to fix issues that your page may have. |
| Raven Tools: This is a tool designed for pros and this advanced site auditor tool lets you know exactly how to fix any issue. |
Backlink Analysis
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| LinkBird: Apart from other things, this tool lets you know when your site has gained a new backlink. |
| Linkody: Lets you know when you lose or gain a backlink and also gives you information about the backlink. |
| Sistrix: This is an advanced but easy to use tool that does many things including showing you your backlinks. |
