|Although the practice has come under criticism in recent times, guest blogging is still a great way of reaching your target audience and increasing the flow of traffic to your site. It’s also a good way of getting backlinks to enhance your site’s reputation. To become successful at guest blogging, there are several things you can do.
1. Take Baby Steps
|Regardless of the quality of your content, it’s unlikely that you’ll be able to reach out to a major organisation such as Forbes and be able to make any headway. As an unknown entity in your niche or industry, it’s more sensible to start small. This means starting to guest blog on smaller blogs and building a name for yourself. When you become a regular contributor to one blog, you are likely to have more success when you get in touch with other blogs.
|Although a small blog isn’t likely to do much for your traffic or your social media following, it can still bring you a lot of targeted audiences which means your traffic is likely to have a higher conversion rate. Many bloggers will still contribute to niche sites even when they rise in the ranks thanks to the more targeted audience.
2. Ensure you have high-quality content on your site
|If your main reason for guest blogging is to bring more traffic to your site, ensure that there is something to see on your site. Ensure there is plenty of high-quality content on your site and this means carefully thought out content that shows in-depth knowledge of the subject matter and there should be no factual or grammatical errors. Having lots of comments, likes and shares is also a good thing because it shows that there is an audience for your content. Ensure that your content is linking to the right external sites.
3. Finding the right sites to guest blog on
|A simple search query can show you a few sites in your niche where you can guest blog. Attaching the words ‘guest blog’ or ‘write for us’ on your search query can reveal a few options for you. Another way of finding the right sites is to find out where established names in your niche contribute. This is relatively easy since many bloggers will state blogs and sites that they regularly contribute to at the end of their posts. You can also find guest blogging opportunities by checking which bloggers have been commenting on your blog posts.
4. The perfect pitch
|You have to pitch your guest post the right way if you are to have any hope of succeeding. When you send your email, establish that you know who you’re talking to (the blogger) and more importantly, show that you have a good understanding of the type of content that is on the blogger’s site. This is also a good place to showcase your accomplishments such as where your posts have previously appeared and you should also demonstrate how your post will add value to their blog.