Mobile search is currently a hot topic in the search engine optimisation industry. In fact, the latest statistics reveal that more than 50% of all searches come from mobile devices. Hence, if you are not taking steps to incorporate mobile SEO into your marketing arsenal, your business will suffer as a result. If your site isn’t still optimised for mobile SEO, you are losing a lot of money in the process. There are many things that you can do in order to make your website mobile friendly. Here are some of the most effective tips for better mobile SEO.
Mobile Usability
The first thing you should do is to check if your site has any mobile usability issues. There is a nifty tool found in Google Search Console for this purpose. Go to your Google Search Console account and click on “Search Traffic” and “Mobile Usability” to access this tool. Google will let you know if mobile users have any trouble using your website. On the other hand, you may also use Google’s Mobile-Friendly test to see if your site is mobile friendly. Insert your website into the tool and press “Run Test” in order to find out about the mobile usability of your site.
In case there are any problems with your site’s mobile usability, you need to immediately fix such issues to gain the maximum online exposure on mobile devices. Google has already stated that they are planning to make the final switch to mobile-friendly-crawling towards the end of 2018. That means Google will be using the mobile version of your website to rank pages from your site. If your site isn’t mobile optimised, you will be losing a lot of customers as a result. That is why it is important that you act without delay to make your site mobile friendly. It will help rank your site higher on Google and attract highly targeted mobile visitors to your business.
Responsive Website Design
A responsive website is one of the most important components of improving the mobile usability of your site. Responsive has been improving with time. In fact, the loading time of the website has been an issue with responsive designs in the past. But things have changed today. The latest responsive designs are much quicker to load compared to the earlier versions. Slow loading times will affect the revenue and bottom line of your business. In fact, if your website doesn’t load within 30 seconds, the visitor will leave your site and the sale will be lost. Dynamic serving can easily take care of potential speed issues of your website. A good developer can easily carry out this.
That is why you need to work with a reliable SEO company in order to take your small business to the next level. There are many mobile SEO services on the market. But all of these services are not created the same. You should conduct thorough research when selecting the best London SEO service for your business. That is the best way to implement an effective mobile SEO strategy for your website. It will improve your sales and profits in the long run.
Mobile Landing Pages
A mobile landing page is quite different from a desktop landing page. In fact, a mobile landing page is essential in case you plan to improve the mobile usability of your website. A mobile landing page should be minimalist compared to a desktop landing page. Corey Batt from Clickburst does note however to make sure you also ensure your website remains desktop friendly when designing the website.
A strong call to action (CTA) should appear towards the top of the page. This should preferably be a “Call Us” button so that anyone searching for your product or service can immediately call your company. On the other hand, when you plan to include the right keywords, you should use voice search since Google’s biggest algorithm change – Hummingbird – is designed to work with a search that is more of a conversational model. Hence, voice search is very important when your potential customer is searching for the products or services you offer. These are some of the most effective mobile SEO tips for your website.
Mobile SEO is quite important for your small business. Make sure that you work with a reputable SEO company in the area to device an effective mobile SEO strategy for your business.
