1. Use LSI Keywords
These are keywords that are related to your original keyword and you can find these at the bottom of the search page.
2. Add text to infographics
Google can’t read infographics. Add text underneath so Google knows what they are about.
3. Come up with unique titles
Unique titles for each page is something that even Google has stated is important. Generic titles will hurt your rankings.
4. Become a contributor on Authority sites
This is a great way of getting your name in front of more readers.
5. Collaborate with others
It takes a lot of work to produce amazing content on a regular basis. Work with other sites when doing research, making infographics etc.
6. Gather and publish data
Data collected from a properly conducted research is valuable and this is a sure way of getting backlinks.
7. Put long tail keywords in title tags
Using a long tail keyword will make you rank high for that word quickly in the short term.
8. Treat your product page like a blog post
This means using LSI keywords where possible and also publishing product descriptions of 1000+ words where appropriate.
9. Combine guest posting with the skyscraper technique
One study demonstrated that combining these two methods can result in a significant boost in traffic.
10. Combine similar posts
When you have a bunch of short articles from a while back, put these together to make one mega piece.
11. Get rid of poor blog posts
If a blog post isn’t generating much traffic or revenue, it’s more sensible to just delete it or redirect it.
12. Get a high-end web host
Get a web host who can guarantee faster load times. A fast web host will cost more but the increase in load time will be noticeable.
13. Choose sub-folders over subdomains
Although Google states that they have no preference, it has been noted that rankings can improve after switching to subfolders.
14. Go for video keywords
Video keywords are keywords that bring up videos in the search results. If a keyword doesn’t bring up a video, it’s unlikely to work for you.
15. The thumbnail matters
Work on having the right thumbnail for your video. A good thumbnail can greatly boost your viewership.
16. Promote your video using your email list
Sending your video to your mailing list can quickly bring in a lot of high-retention views.
17. Make social sharing buttons easily accessible
If users are finding it hard to find the share buttons, they will quickly give up.
18. Update the old content
Updating your content lets users know that it is still relevant and it shows Google that the information is being attended to.
19. Use short URLs
A short URL is good for both the users and the search engines and a study has shown that they perform better than long URLs.
20. Make your content deep
Studies have shown that shallow content doesn’t perform as well as in-depth content.