1. Use LSI KeywordsThese are keywords that are related to your original keyword and you can find these at the bottom of the search page. |
2. Add text to infographicsGoogle can’t read infographics. Add text underneath so Google knows what they are about. |
3. Come up with unique titlesUnique titles for each page is something that even Google has stated is important. Generic titles will hurt your rankings. |
4. Become a contributor on Authority sitesThis is a great way of getting your name in front of more readers. |
5. Collaborate with othersIt takes a lot of work to produce amazing content on a regular basis. Work with other sites when doing research, making infographics etc. |
6. Gather and publish dataData collected from a properly conducted research is valuable and this is a sure way of getting backlinks. |
7. Put long tail keywords in title tagsUsing a long tail keyword will make you rank high for that word quickly in the short term. |
8. Treat your product page like a blog postThis means using LSI keywords where possible and also publishing product descriptions of 1000+ words where appropriate. |
9. Combine guest posting with the skyscraper techniqueOne study demonstrated that combining these two methods can result in a significant boost in traffic. |
10. Combine similar postsWhen you have a bunch of short articles from a while back, put these together to make one mega piece. |
11. Get rid of poor blog postsIf a blog post isn’t generating much traffic or revenue, it’s more sensible to just delete it or redirect it. |
12. Get a high-end web hostGet a web host who can guarantee faster load times. A fast web host will cost more but the increase in load time will be noticeable. |
13. Choose sub-folders over subdomainsAlthough Google states that they have no preference, it has been noted that rankings can improve after switching to subfolders. |
14. Go for video keywordsVideo keywords are keywords that bring up videos in the search results. If a keyword doesn’t bring up a video, it’s unlikely to work for you. |
15. The thumbnail mattersWork on having the right thumbnail for your video. A good thumbnail can greatly boost your viewership. |
16. Promote your video using your email listSending your video to your mailing list can quickly bring in a lot of high-retention views. |
17. Make social sharing buttons easily accessibleIf users are finding it hard to find the share buttons, they will quickly give up. |
18. Update the old contentUpdating your content lets users know that it is still relevant and it shows Google that the information is being attended to. |
19. Use short URLsA short URL is good for both the users and the search engines and a study has shown that they perform better than long URLs. |
20. Make your content deepStudies have shown that shallow content doesn’t perform as well as in-depth content.
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Cubik
Leading web design, web development & marketing agency based in Hove, Sussex
